One of the essential relationship tools today: yes, we are talking about Facebook! And the most interesting thing is that, in addition to being a mechanism for social interaction, the network just like LinkedIn posts schedule has become a commercial platform with great power to impact people. To better adapt to consumer changes, your company must understand how to make money on Facebook.
Ready to turn your company’s Facebook into a powerful sales platform? Then follow the step by step below!
Create A Fan Page
Creating a fan page is the first step for anyone who wants to use the social network to sell. To do this, go to the Facebook home page and choose the option to create a page for a celebrity, band, or company. There, you will find a specific field to create your business profile. Next, choose one of the segment options and other subcategories to frame your venture correctly. Then, log in to your account and complete the registration. Ready, your fan page is created!
Now you need to think about the user experience. To this end, some points are fundamental, such as the pattern of images (profile, cover, or content), language used to dialogue with the consumer, frequency of updating, and interaction on the page. Believe me: focusing on these points already helps create a good flow of organic access on your fan page.
Advertise Your Products On Facebook
The Facebook Ads Manager is one of the most powerful tools on the market; with it, you can easily create highly-followed ads, and Facebook automatically adjusts your ad based on your goal; for example, if your goal is to sell a product or Facebook automatically tries to show your ad to people who are more likely to buy.
Choose Payment Methods
Credit card, bank slip, transfer, and much more: nowadays, the market offers a multitude of formats that allow you to expand access to online purchases. But be careful: you need to understand which model is more viable for your company to spin!
If you already have e-commerce and your Facebook page will be a bridge to sales, you can use the payment models offered in your store. However, if you intend to have a completely independent operation and create a virtual store only on your fan page, Facebook offers partnerships with some companies.
As we have seen, social networks are increasingly integrated into people’s lives, making virtual commerce adapt to these new models. Today, having an online store is not only a viable desire for many people, but it is more than possible to perform well with your e-commerce. For this, it is essential to understand how to make money on Facebook.